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Linda Weaver has been appointed Chief Operations Officer (COO) of Africa Communications Media Group (ACG), an African-owned, pan-African firm handling communications and reputation management for global clients in the African context.

Linda, formerly the COO for Weber Shandwick Africa, joined the ACG head-office team (based in Johannesburg) earlier this week.

Linda’s impressive career spans over 30 years, 12 of which have focused on communications and marketing activities
for the private sector, as well as government communication and media management. Her key areas of expertise
include global brand communications, internal communication, stakeholder engagement, crisis communication and
large-scale event management.

ACG’s CEO, Mimi Kalinda, welcomed Linda as part of the company’s executive management team, stating: “Linda’s
experience, track record and skills are well known in the industry. We are excited to bring her calibre of leadership to our team as we work to expand our business and service our clients with increased innovation and excellence. With exciting global partnerships on the horizon, Linda will play an essential role in ensuring ACG can meet our client’s needs and expectations.”

Weaver joins the existing highly experienced ACG team to lead the agency’s operational strategic plan, which includes business development, financial management and organisational growth throughout Africa. Her appointment in this key role is aimed at enhancing ACG’s service delivery to clients in terms of quality, advisory support, efficiency and operational excellence – to name a few. Linda stated: “I am excited to join an agency such as ACG that is poised for growth, and I look forward to imparting my passion for mentorship and working with the ACG team to implement global strategies and brand experiences on behalf of our clients”. In her previous role, Linda was involved in launching Weber Shandwick’s Kenya office in 2018.

ACG’s purpose is to develop and implement complete, culturally-attuned and effective communications strategies for clients working in Africa.

The communications firm has an extensive network across Africa and a diverse portfolio of services including media, creative services, digital and content creation. ACG clients include public sector organizations, private sector and leading social impact entities, from Africa and across the globe.

Africa Communications Media Group (ACG) is a pan-African communications firm, and a partner to local, continental and global clients. With over 30 years of combined communications experience in Africa, ACG focuses on complete,
culturally-attuned communications services. ACG strategies are based on research, insights and intelligence; and an authentic understanding of the markets in which our clients operate.

The company’s headquarters are based in Johannesburg, South Africa, with a presence across Africa. ACG provides a full suite of communications and reputation management services, covering strategy development, media relations, crisis management, digital media (including social media and community management), thought leadership and content production.

ACG understands complex and competitive African markets, and designs solutions to meet today’s changing communication environments while upholding clients’ priority needs and business goals. This winning formula is the driving force behind ACG’s successful campaigns, and the reason the firm’s consultants are recognised as industry leaders and expert storytellers.

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