We take a result-driven approach to all activities, and structure our strategies to promote our clients’ key business objectives. As such, we see ourselves as business consultants that partner with our clients to help them achieve their business and communications goals.
The effectiveness of messaging is strongly influenced by relevant, relatable and strategic positioning. These in turn are highly dependent on the specific cultural, linguistic and behavioural nuances of the specific target market. ACG understands complex and competitive African markets, and we design our solutions to meet these communication environments while upholding our clients’ priority needs and business goals. This winning formula is the driving force behind our successful campaigns, and the reason we are recognised as industry leaders and expert storytellers.
We ask the right questions, speak to the right people, and collaborate with our clients to ensure their business and communications decisions are authentic. With Africa dubbed the “next frontier”, ACG consultants take on the role of innovation pioneers, making sure that our clients are not left behind.