Our reason for being is to develop and implement complete, culturally-attuned and effective communications strategies for a complex continent.

Our Story

Africa Communications Media Group was developed in response to a need for complete, culturally-attuned and effective communication solutions structured specifically for the complex and diverse African landscape. ACG is the first African-owned, pan-African agency handling communication for global clients in the African context. We support local, pan-African and global voices that want to tell their African stories. We dislike stereotypes. We respect cultural diversity. We recognise the role of tradition. We are inspired by innovation. We are contributing to creating a new African narrative aimed at shifting rigid mindsets, positively transforming perspectives and harnessing the immense potential that Africa has to offer.

We live and work in Africa.

We live in Africa. We work in Africa. We are African.

ACG is passionate about driving African-centric business and communication objectives. We have a reach that extends across the African continent. Our messaging is designed to be relevant to the continent as a whole, as well as customised to suit key audiences in terms of specific target countries and demographics as needed. We have an extensive African contact network that we partner with to maximise the impact and success of our communications campaigns – both small and large.

Say hello to our ACG Team

Our team members are as diverse as the continent they reside in. Their combined strategic skills, creative abilities, keen business acumen, extensive experience across vast industries, business development skills and communications expertise (to name a few) create a powerhouse result-driven team. These vast talents come together to create innovative solutions for our local, pan-African and global clients.


Mimi Kalinda

Group Chief Executive Officer and Co-Founder

Equipped with more than 18 years of experience in the communications sector, Mimi was responsible for the African expansion of a major global public relations firm before co-founding ACG. She has built a solid network of affiliates and partners across the continent. She was part of the team that led the award-winning Barclays Africa “Prosper” campaign and the AU’s campaign against Ebola. Mimi sits on the Africa Brand Counsel, and is the Rebranding Africa Champion for Africa 2.0. She was nominated for the Women4Africa Awards 2016 as a finalist in the International African Woman of the Year category. Her e-book, Talking to Africa: Considering Culture in Communica8ons for a Complex Continent, was released in January 2017. Mimi is an Archbishop Desmond Tutu Leadership Program Fellow.

Addis Alemayehou


Addis Alemayehou is the Co-Founder of ACG and the founder and CEO of 251 Communications in Addis Ababa, Ethiopia. Addis is also a co-founder and shareholder of KANA TV, a private Entertainment TV Station in partnership with MOBY Group based out of Dubai. Mr Alemayehou is a founder and shareholder of Africa Communications Group (ACG) based in Mauritius. Addis served as Chief of Party of the VEGA Ethiopia AGOA+ project. The project was a USAID funded private sector support program with a mandate to increase two way trade between the US and Ethiopia. As a result of his long standing service, Addis was awarded a Distinguished Service Award from the US Department of State for providing service above and beyond the call of duty. Addis has presented at the Global Diaspora forum in the State Department, The AGOA forum as well as numerous speaking engagements in the past. Addis served on the founding Board of ICTET the private sector ICT association in Ethiopia, within the board Addis was responsible for PR/Marketing as well as overseeing the associations work with the Ethiopian Diaspora community. He also serves on the board of the African Leadership Network, the network is the premier gatherings of the “Next” leaders of Africa who coverage once a year to share ideas and promote inter Africa cooperation.

Nonye Mpho Omotola

Managing Director

Nonye is the Managing Director of Africa Communications Media Group based in Johannesburg South Africa. A Communications & Brand Specialist with over 20 years’ strategic brand experience gained in the UK, South Africa and Nigeria, Nonye was awarded the Brand Leadership Award at the World Brand Congress in Mumbai India for her professional and strategic excellence. She is a member of several professional institutions and has gained extensive work experience within the global PR, branding and advertising spheres. With extensive media experience and a passion for impactful communications, she sits on the Brand Africa Counsel an inter-generational movement to create a positive image of Africa.

Tuba Mutwale

Executive Assistant and Special Projects Coordinator

Tuba serves as Executive Assistant and Special Projects Coordinator at ACG. A self-confessed serial reader and Africa enthusiast, Tuba started out as a radio presenter for Hot FM in Lusaka, Zambia, which she left for the world of Market Research and Lifestyle PR before moving on to Mimi Women, a non-profit organisation where she was Communications Officer and Project Manager. Tuba has a strong background in Social Media and brings to the table her strong organisational and writing skills.
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