What’s in a name? For the team at Africa Communications Media Group, ACG, quite a lot, actually. An African Corporate Communications and Media Agency based in South Africa with presence in Ethiopia, Zimbabwe and Rwanda, ACG also services the rest of Africa.
Having worked on numerous campaigns on the continent over the years, ACG takes pride in their reach spanning across all 54 African countries.
The journey began just under four years ago when co-founders Mimi Kalinda and Addis Alemayehou, who are both very passionate about Africa and driving her narrative, teamed up to begin what is now the first African-owned and run Pan-African Communications Agency.
The two were driven by the very pertinent need for African stories to be told by Africans in a way that is understanding of nuance and sensitive to the ways of the region.
“Doing business in Africa, while very rewarding, does not come without its challenges. It requires one to fully grasp the cultures, values and needs of the local consumer. My team and I know Africa, and sometimes that means accepting the fact that while we may not be the most conversant with the ways of a certain region, there are other people who are.
Therefore, we maintain great working relationships with our affiliate PR firms across Africa. They serve as our eyes and ears on the ground to ensure that any work we put out is relevant, culturally-attuned and timely,” says Mimi Kalinda, ACG Group Chief Executive and co-founder, on the commemoration of the company’s third anniversary.
Public relations is fast changing from practitioners being the gatekeepers and liaisons between client and media; to playing an active role in the industry and, as such, the ACG team sees innovation as the backbone behind everything they do.
”Innovation is the backbone of everything we do at ACG. This is evidenced by the services we offer such as perception audits to better understand clients’ positioning in the market and stakeholder mapping to ensure that clients are speaking to the right audiences.
We also have a deep understanding of the media landscape in the countries our clients want to reach, giving them the on-air presence to help tangible results with visible returns on investment. We play an active role in tying communication outcomes to the overall business objectives of our clients” says Nonye Mpho Omotola, ACG Managing Director
A wonderfully diverse team, the ACG staff compliment comprises of people from Nigeria, DRC, Zambia, South Africa, Zimbabwe, Rwanda and Mozambique. The agency lives up to its name by being fully immersed in Africa and having a keen interest in the affairs and happenings of the continent.
When the team at FORBES WOMAN AFRICA approached ACG to participate as activation partners in the Leading Women Summit held at the Durban ICC, it was a natural alignment of goals for both parties as the management and entire team at ACG are passionate about the development of women, particularly in Africa.
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