Mastercard Foundation Africa Growth Fund

SERVICES PROVIDED

Integrated Communications Support

The Mastercard Foundation Africa Growth Fund (The Fund), through its managing partner, Mennonite Economic Development Associates (MEDA), engaged ACG to lead the development of, and manage the implementation of, the Communication Plan for the Mastercard Foundation Africa Growth Fund.

The programme is a catalytic fund-of-funds initiative that will commit funds to Investment Vehicles, managed by locally based teams targeting growth-oriented SMEs in the 7 African countries to create fulfilling and dignified jobs for women and youth. 

The programme is being carried out over an initial 5-year pilot phase and will include deployment of an investment pool of USD$200 million and support to Portfolio Companies and Investment Vehicles.

Countries of focus: Ghana, Nigeria, Senegal, Kenya, Rwanda, Ethiopia, Uganda, Sub-Saharan Africa.

Key Highlights and results

  • Communications strategy 
  • Development of key messages
  • Content creation and strategic input for the web development process
  • Successful launch of the programme using an integrated communications campaign across traditional media, digital and social media, and events
  • Thought leadership
  • Multimedia content creation including video, photo, graphic design, and animation
  • Implementation of the communications strategy
  • Ongoing strategic support to The Fund and partners
  • Media training
  • Media relations
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