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#WeKnowAfrica

Internal Communication

The year 2020 has brought about so much change for the world with the spread of the novel Coronavirus. In Africa, it has brought to light some very specific issues, such as our need for an overhaul in basic healthcare, our need for accessible and affordable internet and the need for culturally attuned information dissemination that takes into account norms, language and customs. Businesses are even changing the way they operate.

In these unprecedented times, there is a need for effective communication within organizations. Whether it be to deliver quick, decisive information or offer hope and guidance, managers require skills that allow their communication to ultimately raise motivation, productivity and collaboration.

How prepared are you in any instance with responses to these changes?

ACG has a range of services and training to help you manage your communications. These include creating your internal communications strategy, including a workshop to help you effectively speak to your internal stakeholders.

At ACG, we can help you build an internal communications framework that will help you;

  • Define and articulate the strategic principles and rationale for internal communications
  • Create an internal communication strategy for your organisation
  • Design organisational systems and a practical action plan for internal
    communication
  • Deploy internal communication across all of the key channels and platforms using a toolbox of techniques
  • Create, manage and roll out internal communication campaigns and programmes
  • Promote employee engagement and management visibility

These principles are designed to help you develop strategic approaches and apply sophisticated techniques
when communicating internally.

Principles of internal communication

Here we will explore and define the core principles and concepts that underlie practical and strategic internal communications including the strategic role of internal communications, principles of change management and the rationale for investing in internal communications. We will also help you identify mechanisms through which internal communication adds value: motivation, productivity and knowledge sharing in a way that is nuanced to your organisational culture.

Internal communication strategy and planning

Once we have created a baseline understanding of the above principles, we will create an internal communication strategy complete with organisational systems and a practical action plan. These include; defining your organisation’s value set and internal communications research tools, aligning internal communications with business goals and defining goals as well as objectives for internal communications. We will also evaluate the effectiveness thereof against earlier agreed-upon objectives.

Internal communication campaigns and programmes

Once all is in place, we will assist in creating and rolling out internal brands, managing internal values campaigns and multimedia internal campaigns including web video as well as alignment of internal communications with corporate responsibility.

We have extensive experience in communicating social impact stories both to an internal and external audience.

Internal communication platforms and channels

Companies have varying norms around internal communications, at ACG, we use several tools including WhatsApp, Zoom and Hangouts. We will help you define yours taking into account your existing internal communications systems and processes as well as the projects, campaigns and needs.