Absa Alumni Programme Campaign

SERVICES PROVIDED

Internal Communications Support

The Brief

The Absa Alumni Programme was designed to foster continuous learning, professional growth, and the building of a pan-African community. This case study evaluates the campaign’s effectiveness in raising awareness, engaging alumni, and driving participation through various strategic activities and content pillars.

Campaign Objectives

Raise Awareness: Increase the visibility of the programme among alumni.

Highlight Added Value: Showcase how the programme enhances both personal and professional development.

Drive Participation: Encourage alumni to actively engage by sharing their success stories and contributing to the community.

Key Highlights and results

The programme’s impact was evaluated on several levels:

  • Personal Growth:
    Alumni shared how the programme contributed to their leadership capabilities and personal development.
  • Team Growth:
    Feedback showed how alumni applied their learnings to improve team performance.
  • Organisational Impact:
    The programme was recognized for supporting Absa’s strategic goals, advancing best practices, and fostering a pan-African identity.