Brand Building and Messaging Workshop

• Organisations seeking to understand their positioning in the market and how to effectively communicate their narrative.

• Individuals seeking insight into what drives them

• Start ups seeking to find their feet in a cluttered industry

• Organisations undergoing a management change

• Communications experts

• Account Managers

• CEO’s

• Operations Managers

Communications is never done in isolation of an organization or individual’s strategic goals and objectives, and must yield return on investment in terms of reputation equity. A major part of positioning is messaging – the language we use to effectively communicate our unique value proposition (USP) to target audiences.

Leveraging our experience with some of the world’s largest and most complex multinationals, public and social sector clients, we will help you:

• Develop your storytelling skills so that they deliver on your business, organizational or personal objectives.

• Identify your unique branding narrative.

• Understand your audiences that and stakeholders and how to use storytelling to incentivize them to action.

• Develop your key messages and proof points.

• Deliver your story with impact.

• Understand the media landscape in your market and how best to engage journalists and editors.