“Those who tell the stories rule the world.“
– Hopi American Indian proverb
Brand building and messaging is the art of crafting a narrative around a set of experiences and facts, and delivering that narrative to an audience with a particular focus on intention and the desired outcome. Our branding and messaging workshops help clients clearly define their positioning.
Organisations seeking to understand their positioning in the market and how to effectively communicate their narrative.
Individuals seeking insight into what drives them
Start ups seeking to find their feet in a cluttered industry
Organisations undergoing a management change
Communications is never done in isolation of an organization or individual’s strategic goals and objectives, and must yield return on investment in terms of reputation equity. A major part of positioning is messaging – the language we use to effectively communicate our unique value proposition (USP) to target audiences.
Leveraging our experience with some of the world’s largest and most complex multinationals, public and social sector clients, we will help you:
Develop your storytelling skills so that they deliver on your business, organizational or personal objectives.
Identify your unique branding narrative.
Understand your audiences that and stakeholders and how to use storytelling to incentivize them to action.
Develop your key messages and proof points.
Deliver your story with impact.
Understand the media landscape in your market and how best to engage journalists and editors.
Friday, 28 June 2019
43 Peter Place
Tel. +27 11 463 1756
Light refreshments and all materials